6 Reasons to Partner With A Publishing Company
Why savvy creators choose publishing companies - 6 compelling benefits
Impeccable writing contributes to one-half of the success of a book; publishing makes up the other half. Publishing gives life to a manuscript and makes it accessible to readers. It is a lengthy process that requires expertise, market insight, and savviness. Publishing comprises multiple steps, such as editing, designing a captivating book cover, and marketing the book using the right channels to bring it in front of an interested audience.
Many writers get confused when deciding which publishing route to take, whether to self-publish or partner with a publishing company. In most cases, hiring a publishing company and letting them handle the publishing process is the safer and smarter choice. This article lists 6 important reasons to partner with a publishing house and have a stress-free and top-notch publishing experience.
So, let’s dig in.
Professional Editing and Proofreading Services Refine Your Book
Editing is the most crucial part of the publication process. Editing improves the quality of the manuscript, increases clarity and cohesion, removes all errors and inconsistencies, and increases the profitability of the book. All authors must edit their manuscripts before handing them to a literary agent. However, a fresh pair of eyes will help spot mistakes the author may have previously missed.
Publishing companies have a team of experienced editors that can add much value to your manuscript. They have a keen eye for detail and a better comprehension of grammar, syntax, style, and punctuation. They can help improve the writing style, tone, and structure of the manuscript. By collaborating with a publishing company, you will have absolute access to their team of expert editors, helping you achieve the highest quality goals.
They Will Design a Captivating Book Cover
When it comes to published books, graphics are important. When looking at a book, what is the first thing we notice? The book cover. We cannot downplay the role of a visually attractive book cover. A well-designed book cover not only grabs attention but also conveys the book's tone and genre.
Publishing houses have a team of expert graphic designers with years of experience designing book covers and interior layouts. They understand what catches the eye of the reader. By working with a publishing company, you will not lose creative control, as your word will be final.
The professional team at a publishing company will also help you design the book's interior layout. A well-designed interior layout makes book reading more enjoyable. The position of the chapter headings, page numbers, etc., is decided during interior layout design.
They Are Pros At Marketing and Advertising A Book
Nowadays, the success of any product depends on how well you market it. Marketing and advertising are two important tools to familiarize people with your book and persuade them to read and buy it. Most novice authors find marketing an arduous task. They may lack the right tools to prepare promotional material and don’t have the means to reach a wider audience.
This is where a publishing company comes to the rescue. Unlike an individual author, publishing companies have the right resources and connections to advertise a book on a massive scale. If the publishing company lacks the resources itself, it will outsource it to a reputable company. Nevertheless, by partnering with a publishing company, your book will have access to bookstores, distributors, and media outlets.
The expert marketing team will devise exciting marketing strategies to hype your book and create a buzz around it before and after its lunch. A well-planned and well-executed marketing strategy is the key to generating sales.
Extensive Distribution and Sales Network
An extensive sales and distribution network ensures the book reaches a wider audience. Most authors lack the resources and expertise to distribute their books across multiple channels. Publishing companies have professional relationships with major distributors and retailers across a wide geographic area. Through their business links, your book can get the publicity and exposure it deserves.
By getting your book across major retailers and bookstores, you have a far better chance of attracting potential buyers. Book publishing companies can also help you gain access to libraries and independent bookstores.
Publishing companies also help authors with online platforms like Amazon, Barnes & Noble, Scribd, Kobo, etc. Along with conventional retail channels, online publishing platforms play a crucial role in deciding the fate and success of your book. The publishing company can help you optimize your book for online viewing and purchase. They offer guidance about online pricing, promotions, managing inventory, online orders and returns, etc.
Expert Guidance Makes the Book Publishing Process Easier and Less Complex
Writing is the forte of most authors. They are pros at it. However, impeccable writing alone cannot determine the success of the book. Other aspects such as marketing, advertising, sales, distribution, networking, recognition, and accolades are all important components of a successful book. Book publishing companies are experts at handling all aspects of the publishing process. Their expert guidance and assistance will give you a competitive edge over other authors in the ever-competitive literary landscape.
Publishing companies make it easy to navigate the complex path of the publishing process. For someone unfamiliar with the process, it can be quite challenging to keep up with the different steps of publishing a book in a cost and time-effective manner. Publishing companies have years of experience in editing, marketing, sales, and distribution. They understand the ins and outs of the literary landscape and how to sell a book best.
Their guidance and experience can help authors make informed decisions that can turn the book into a profitable venture.
They Can Help Avoid Costly Mistakes and Offer A Fresh Perspective
Publishing a book is a long process. On average, it takes one to two years to publish a book. It’s a complex and costly endeavor that needs to be done correctly on the first attempt. Whether it is editing, proofreading, designing the book cover and layout, or marketing and distribution, all steps require planning and careful execution. Hiring a book publishing company is the surest way to avoid costly mistakes along the entire publishing process. Since they have been in the business for a long time, they understand the pitfalls and how to avoid them.
Critique and positive criticism polish creative work. Having a fresh pair of eyes reviewing your work will allow you to see mistakes you may have missed previously. The experts at the publishing company will offer a new and fresh perspective, which will improve the quality of the book and make it more enjoyable for the readers.
From the above points, we infer that hiring a book publishing company will help you tremendously in achieving your goals and making your book a successful endeavor.
Row House is a disruptive publishing company offering a new, transparent, and equitable model to publish groundbreaking books in the spaces of wellness, community, health, psychology, memoir, politics, spirituality, children’s literature, parenting, business, LGBTQIA+, and other genres. We offer an equitable publishing model that represents the values and diversity of the authors and audience we embrace. To learn about our publishing process, visit our website.